CEO Marching Orders: Operation Battlecry, Week 9

November 4, 2019
min to read
Francis Pedraza

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • Hello bullet points


Workflow optimization. Our product has flows that aren’t optimized. Every team has flaws that aren’t optimized. We have systems that don’t talk to each other. We have partners who aren’t organized enough to handle the scaling turbulence. For example, my inbox swallowed me so I couldn’t send out updates last week. The good news is that we know it. We’re in the midst of this big transition, this rapid evolution, as we gear up for scale at every level. Integrate the systems. Design workflows. Make decisions. Streamline, streamline, streamline!


There are only two days left in the month. At the start of the month, we were at $100K and shooting for $120K. Now we’re at $90K, shooting for $100K. It’s been a bloody month. But the fundamentals remain strong: we’re upgrading the platform, upgrading the service, upgrading our distribution, upgrading our expansion machine. We have to have faith that, that will play out. And the usage data this month indicates major upsell next month. But don’t sugarcoat it. Feel the fear. Turn it into determination. Then work even harder. Moments like this force us to dig deeper.

The two big limiting factors remain sales and analytics. Andrew, Ali, and Jay need 72 hours in a day: split between sales and expansion/support. So we’re hiring more Account Directors while upgrading our sales systems and workflows. Joe will be helping Scott and Zach move faster on analytics so that we generate the views that we’re still missing.

All the other parts of the organization are positioned to provide leverage. Product/Engineering, Operations, and Marketing can all drive sales and improve service quality, by working harder and launching more deployments. Deploy, deploy, deploy!

Hayley Darden Marketing Invisible Technologies
Francis Pedraza
Subscribe to our newsletter.
There's a guest bot-columnist. #GPT-3
Subscribe to our newsletter.
There's a guest bot-columnist. #GPT-3