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min read
September 10, 2019

Marketing: Positioning Statement V1

Hayley Darden
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Hayley Darden

Marketing Manager at Invisible


Ever needed to explain what Invisible does?  Maybe you were at a conference and said: "Well, we're kind of like a bot but made of a lot of people." Or, maybe you mumbled something about "synthetic intelligence" to your parents or your partner on a recent holiday.

Great news. Marketing's made your life a little bit easier with V1 of an official positioning statement that describes what we do, and for whom.

"Invisible is the only outsourcing / RPA alternative that helps SMBs get the custom operations support they need to scale, at a revolutionary price point."

So, other than making it easier to explain what you do to strangers, friends, and family, why does this matter?

It matters because this single statement will be a unifying thread through: our website, all our marketing collateral, and in messages to prospective clients. It means we'll be able to tell one story to would-be clients, to investors, to recruits, to the press.

We're looking forward to what's to come.


The Duo (Lindsay & Hayley)

**Special thanks to Francis, Scott, and Chris for early feedback.

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