Marketing: Invisible Technologies Positioning Statement V1

September 11, 2019
min to read
Hayley Darden

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • Hello bullet points


Ever needed to explain what Invisible does?  Maybe you were at a conference and said: "Well, we're kind of like a bot but made of a lot of people." Or, maybe you mumbled something about "synthetic intelligence" to your parents or your partner on a recent holiday.

Great news. Marketing's made your life a little bit easier with V1 of an official positioning statement that describes what we do, and for whom.

"Invisible is the only outsourcing / RPA alternative that helps SMBs get the custom operations support they need to scale, at a revolutionary price point."

So, other than making it easier to explain what you do to strangers, friends, and family, why does this matter?

It matters because this single statement will be a unifying thread through: our website, all our marketing collateral, and in messages to prospective clients. It means we'll be able to tell one story to would-be clients, to investors, to recruits, to the press.

We're looking forward to what's to come.


The Duo (Lindsay & Hayley)

**Special thanks to Francis, Scott, and Chris for early feedback.

Hayley Darden Marketing Invisible Technologies
Hayley Darden
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