Marching Orders: Colder Than Winter, Week 1

November 19, 2019
min to read
Francis Pedraza

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • Hello bullet points

Operation: Colder Than Winter, Week 1

“Summer bodies are made in winter.” We’re going into a period of time when the world slows down. This is the perfect time for us to get ahead. To double down on ambitious builds, deployments, and outreach — so that we explode in Q1.

We’re pushing for $110K sales but want to end up at $100K sales at a minimum. We’re focusing on sales, not MRR any more, as top-ups are now a meaningful portion of our revenue, and accrued revenue is a lagging indicator. On the margin front, we had the disappointing result that launching the quotes feature has temporarily negatively impacted margins, and so the goal is to reverse that by EOM. We’re also not getting enough NPS data, so the goal is to have a solid read on client satisfaction by EOM.

— We’re improving our client engagement from targeting to sales to onboarding to account management. This is resulting in better clients, with better use cases, getting a better experience.

— The new website should be live by the time you read this. And we’re making progress on DAL 3.0 and Web App 2.0. Dynamic Agent Pay is a top priority.

Hayley Darden Marketing Invisible Technologies
Francis Pedraza
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