Marching Orders: Colder Than Winter, Week 1

About
November 19, 2019
2
min to read
Francis Pedraza

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Operation: Colder Than Winter, Week 1

THEME OF THE WEEK
“Summer bodies are made in winter.” We’re going into a period of time when the world slows down. This is the perfect time for us to get ahead. To double down on ambitious builds, deployments, and outreach — so that we explode in Q1.

PROGRESS & NARRATIVE
Targets
We’re pushing for $110K sales but want to end up at $100K sales at a minimum. We’re focusing on sales, not MRR any more, as top-ups are now a meaningful portion of our revenue, and accrued revenue is a lagging indicator. On the margin front, we had the disappointing result that launching the quotes feature has temporarily negatively impacted margins, and so the goal is to reverse that by EOM. We’re also not getting enough NPS data, so the goal is to have a solid read on client satisfaction by EOM.

Highlights
— We’re improving our client engagement from targeting to sales to onboarding to account management. This is resulting in better clients, with better use cases, getting a better experience.

— The new website should be live by the time you read this. And we’re making progress on DAL 3.0 and Web App 2.0. Dynamic Agent Pay is a top priority.

Francis Pedraza

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