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Outsource

8
min read
October 10, 2019

Outsourcing Work - What You Need to Know and Why It Matters

Ryan Douglas

Ryan Douglas

A regular contributor to Invisible, Ryan Douglas is a B2B copywriter from Austin, TX. He helps SaaS brands generate more leads, boost conversion rates, and reduce churn via authentic content marketing strategies.
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Outsourcing work is quickly becoming a necessity. Because no matter how efficiently an organization runs, there’s always more to be done. These types of environments normally breed stress and create anxiety. Yet, by offloading common, repetitive tasks brands can improve efficiency, morale, and generate better results.

Let’s face it - most businesses think that working harder is the only way to get ahead. But in reality, it’s just the opposite. Chipping away at the unnecessary is what truly moves the needle. 

By outsourcing repetitive work companies can instead focus on their core business strengths. Ones that enrich brand awareness, attract clients and generate additional revenue. Outsourcing is also a great way to better leverage existing talent. Less time spent on mundane tasks means getting more from each employee.

If you’ve been considering outsourcing there’s never been a better time to get started. Technology has made the process easier, faster, and more affordable than ever before. 

We’ll talk more about benefits in a minute. But first, let’s start with the basics.

What is Work Outsourcing?

outsourcing work

In its most basic form, outsourcing is having certain job functions done outside of a company rather than internally. Whether they realize it or not, most organizations are already outsourcing some components of the business.

For instance, using cloud-based email, productivity, or accounting software is a form of outsourcing. So is calling a repairman to fix the copier or using a landscaping service to maintain the property. All of which could be accomplished using internal resources but are instead outsourced to 3rd parties. 

While these are some of the most obvious examples there are many other possibilities as well. Like basic lead generation or sales prospecting to improve sales team efficiency. Or business process outsourcing to allow HR teams to do more. And the swiss army knife of operations outsourcing - offloading common processes and everyday tasks.  

While the possibilities are endless, outsourced tasks typically share a common theme - improved operational efficiency or increased revenue. AKA, the fundamental elements of growth.

Why Do Companies Choose to Outsource Work? 

Organizations may choose to outsource work for multiple reasons. Depending on the life cycle of the business, outsourcing needs will vary and likely change over time. 

Yet, this type of uncertainty is what makes outsourcing so attractive in the first place. 

Companies gain on-demand access to high-quality talent whenever it’s needed. 

Consider a startup needing help to launch or sustain a new service. Or an established brand looking to offload repetitive tasks or refine an existing product. Again, with the intention of improving efficiency, reducing costs, or generating additional revenue.

When describing the benefits of outsourcing, commonly reported gains include:  

Money

One of the greatest advantages of outsourcing. Companies can reduce costs exponentially by offloading common, repetitive tasks that can easily be done by others. In fact, in a recent Delottie survey 59% of respondents cited business outsourcing as a primary cost-cutting measure

And from a labor perspective, it just makes sense. 

Outsourcing adds skilled temporary labor without the associated costs of hiring, training, or providing benefits. And in most cases, outsourced labor can complete everyday tasks at a fraction of the cost of traditional labor. 

Time

Another benefit that goes hand-in-hand with saving money. Business outsourcing gives organizations more time to focus on their core competencies. Rather than dealing with day-to-day minutiae, companies can attack the big picture items that facilitate long-term growth and development. 

Access to Skilled Talent

Which may otherwise be unavailable within the current organization. Many times, outsourcing involves completing tasks you can’t do (rather than those you shouldn’t). Information Technology is a prime example. 

A complex software problem that vexes regular employees may be easily resolved by outside consultants. Or perhaps you want to add a mobile app or e-commerce option to your brand. Outsourced talent can help with the design, build, implementation, and maintenance of these services. 

Besides development, there are a number of other IT functions that can be outsourced. Everything from call center triage and helpdesk support to telecom and web design. Not only can these functions be performed cheaply and reliably by 3rd parties, but often increase the capabilities of the brands that use them. 

Consider a 24-hour call center or helpdesk option for customer support. Or a virtual receptionist to answer and route calls when you’re away from the office. 

Outsourcing makes your brand stronger, more agile, and better able to serve the needs of your clients

An Elastic Workforce

That can expand or contract as needed. Need to bring in extra hands for a launch or product expansion? How about a business or organizational realignment? Business outsourcing is a great way to improve service offerings while reducing costs. 

Supplementing your talent pool with highly-skilled workers can provide the lift needed to handle busy periods and extra bandwidth required to tackle stretch goals. Outsourcing allows you to bring on new team members as necessary and quickly remove them after the project is complete. 

All while staying within budget yet still providing a seamless experience for customers.

 

How Does Outsourcing Work?

Many brands have considered outsourcing but often don’t know where to begin. A sampling of common questions includes: 

  • Where can I find the right talent? 
  • How do I know if they are legit?
  • What about contracts or agreements?
  • How much should I pay them?
  • Is the outsourcing process really safe?

To begin with, there is no shortage of qualified talent. A quick Google search will yield thousands of possible results (depending on what you’re looking for). But the problem comes in having to contact, vet, and negotiate with so many different individuals. By the time it’s all said it done, you may be better off completing the task yourself. 

A smarter option is to work with established freelancing platforms such as Fiverr, UpWork, or Invisible Technologies. These outlets remove much of the guesswork from business outsourcing by finding, prescreening, and negotiating deals on your behalf.

These platforms also typically have rating systems for talent so you can get an idea of past performance. 

Trusted outsourcing providers also perform background checks to verify identities and administer skills tests to ensure competency. Best of all, these platforms manage the contract negotiation and payment process for you - providing mediation services if any issues come up during an assignment.

Simply put, quality outsourcing is safe, effective, and reliable. 

Freelancers win because they have easy access to jobs and employers who are ready to hire. Platform owners generate revenue by taking a small percentage of each successful project. Hiring organizations succeed by quickly sourcing top talent with no legwork or strings attached. 

Not to mention they avoid the hassle of managing contracts or on-boarding new employees.

Which Tasks Are Easiest to Outsource?

As previously mentioned, just about any type of task be outsourced. Whether it be technical, creative, or somewhere in between. However, the easiest (and most common) types of delegation involve assignments with the following  criteria:

1. Repetitive work that can be explained/documented with clear action steps. 

2. Tasks that can be done at any time (vs. requiring real-time interaction).

3. Processes that scale easily by incorporating additional  labor. 

Office management, growth acceleration, and people operations fit nicely here.

On the other hand, highly-technical work (such as programming, design, or copywriting) require additional oversight and specialized talent. Projects outside of the English language tend to be problematic as well. Finally, tasks involving non-digital work or critical business decisions are not recommended for outsourcing. 

Low-ROI tasks where the time involved could be best spent elsewhere work best. 

 

Examples of Outsourcing Common Business Tasks

While mainstream platforms like Fiverr or UpWork tend to offer “a little bit of everything”, specialized vendors such as Invisible Technologies tend to have a more narrow focus. Business process outsourcing for marketing, sales, hiring, and operations teams are the most common examples. 

1. Sales Process Outsourcing

Sales professional outsourcing for sales prospecting and lead generation activities. Invisible curates both public and private data sources to deliver organized prospect lists with leads who are ready to hear from you. Our team works behind the scenes using email and LinkedIn to build connections and follow up until your meeting calendar stays booked. 

Best of all, there are no bloated contracts to sign or new technologies to learn. 

If you can document and explain the process, we’ll handle the rest. With lead generation, outreach, and scheduling off your plate you have more time to focus on what matters most - growing your business and strengthening your brand.

2. HR Business Process Outsourcing

Business process outsourcing for HR and recruiting teams to help fill your talent pipeline and schedule candidate interviews on your behalf. No more chasing the right candidates or dealing with the endless back-and-forth of interview scheduling. Invisible does the heavy lifting so you can find and hire fast knowing you’ll receive professional results. 

We use your custom sources and qualification specs to build candidate lists that match your exact needs. Afterward, we reach out (using your platform of choice) to engage top candidates and add them to your interview calendar. 

Tell us what you need, and we’ll make sure you get it.

3. Operations Management Outsourcing

Outsourcing of operations processes including handling the back office, growth, and people operations tasks that slow you down. Everything from uploading files and booking reservations to onboarding and transcription services. Our digital assembly line uses just the right combination of people and technology to get the job done. 

An intuitive client dashboard lets you know what tasks have been assigned and how many hours they will take to complete. Your deliverables are sent using the unique format and preferences that align with your brand. 

You enjoy the incredible efficiency of offloading repetitive tasks while continuing to scale and grow your business.

4. Insurance Business Process Outsourcing

Outsourcing of common insurance business processes to reduce costs and expedite application processing. The insurance industry is a perfect example where price and service are the only differentiators in an otherwise level playing field. Companies that control labor costs and relentlessly chase efficiency are the ones who succeed. 

Case in point, Invisible Technologies recently helped an insurance provider tackle a backlog of over 4,000 applications in the span of just a few months, all at a fraction of the cost of using in-house employees to complete the same assignments. The provider was elated and eventually expanded our work into transcriptions and a number of other mission-critical services. 

The company CEO was so impressed with Invisible Technologies security protocols that he asked how to implement them in his own network. 

Further proof that mountains of easily replicable tasks can (and should) be outsourced. 

Share The Work. Grow Your Business.

When it comes to saving time, increasing revenue, or improving productivity, business outsourcing is an attractive option. Gartner Research predicts that BPO alone will see a 3.5% CAGR through 2023. With cheap labor costs, easy access to top talent, and experienced vendors to manage transactions, the process is almost seamless. 

Invisible Technologies takes the risk out of outsourcing by independently vetting our global workforce and using enterprise-grade security to protect your data. Our proprietary AI algorithms route each request lightning-fast and continue to “learn” what your brand needs over time. 

If you’re an SMB looking to expand operations or reduce expenses, why not give business outsourcing a try? There are no long term contracts to sign and you can add or remove service at any time. 

Contact us today and one of our dedicated account reps will help you get started. 

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with Invisible today.

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