Strong Week, December 20

About
December 22, 2019
3
min to read
Francis Pedraza

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Well fought this year. This was a strong year. Not only I’m proud of all that we’ve accomplished; I’m proud of us: of how we’ve grown as a team.

We’re incomparably better off than we were a year ago. We’ve got far more operational discipline, better systems, a technology platform, an exciting roadmap, and most importantly a great team. And the results show it: revenue has roughly 5X’d and margins have grown from roughly 0% to 40%. If you’re like me, you’re dissatisfied with these results. You wanted to end the year with a far higher revenue number and a higher margin number. And that’s why you’re on this team: because you won’t settle for less than great. With progress, there is a healthy impatience and healthy patience. As we enter the holidays, remember the wisdom of patience and take the long view… ask: where will we be in another year, how much can we accomplish together in 2020?

There is so much to look forward to in the year ahead: agent incentives will be aligned with clients, automation will be real, clients will feel the benefits of efficiency, it will be easier than ever to delegate, our interfaces will be more beautiful, better dashboards and models will help us make better decisions, and our revenue and margins will grow significantly, bringing us closer to profitability. Imagine how exciting it will be, at the end of 2020, to look forward to 2021: moving from strength to strength, extending these advantages!

The holidays are upon us! Go, rest! Eat, drink and be merry! You’ve earned it. Restore your body and soul. When you contemplate the year ahead, the main thing to return to is commitment. Every year, we renew our commitment. To ourselves, to stay on our true path, to each other, to hold each other to excellence, and to the company, to realize its vision, overcoming inevitable challenges. That commitment, that inner resolve, is a private thing, an individual thing… but it is the company’s greatest asset. If you can find the will to win within you, then nothing will stop us.

That’s why this is a good time to remember why we are here. To return to the source of our motivation. We are not here to make our investors money, or to increase our valuation. Or even to build a profitable business. These are bi-products of creating value. We are here to create the maximum value for the maximum number of people. In 2020, I want to renew our commitment to service. Invisible exists to serve our clients — to save them time, to give them the gift of delegation and automation power, to free them to do their best work… ultimately, to empower them, to unlock their potential. In return, our clients give us — agents and partners — this incredible opportunity to grow as leaders, to build a product and an organization, and to solve the ten thousand problems that involve.

The book to read this holiday season that will prepare you best for next year at Invisible is My Life and Work by Henry Ford.

Onwards… to happy holidays! See you, old friends, in the New Year!

Francis Pedraza

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