Case Study

Invisible Finds Unique Residences for Real Estate Company, Expands Markets
Real Estate
Executive Summary

The ambitious housing startup is solving the problems of both affordable housing and loneliness at once by turning multi-family homes into shared residences with the twin benefits of privacy and community. The hard part for the company? Finding the right properties. It needs to be the right size, in the right zip codes, with the right...countertops.

Invisible found a scalable way to source these properties, ultimately empowering the team to move into new markets.

Series B
Funding Round
Funding Amount
The Process Stack
The chart below shows the largest groups processes we've run for clients over time, their "process stack."
Generating leads of properties was our flagship process; with their biggest scaling problem solved, the team has started adding new processes to their stack.
  • Lead Generation -> Creating a pipeline of qualified leads / day
  • Social Media Management -> Posting ads on Craigslist
  • General Research -> Building database of qualified properties by geographic market
  • Data Enrichment -> Enriching listings with historic property data
The Need

Only a sliver of the real estate market fits the housing company's needs—their business collapses if they don’t beat competitors to market. Before Invisible, they used a mix of technology and BPOs to find 2,000 leads a week across various markets; but technology and labor weren’t made to work together and account executives absorbed the cost in the form of 2 hours / day.

The Story

Today, they find more than 10,000 leads a month in more than 25 markets, taking just 30 minutes of time from account executives. Cost savings are a projected $21,000, not including 1,600 hours of time now better spent.

The Impact

Invisible now runs 6 other additional sales and marketing workflows and is empowering the company to expand to new markets.

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Get this Stack

How one company goes from an industry specific pilot to outsourcing the load across every department.



Our core capabilities, always the same, can be combined into unique process stacks that create endlessly unique solutions for our customers. While our processes are standardized, no client’s use of Invisible is the same.

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