The ambitious housing startup is solving the problems of both affordable housing and loneliness at once by turning multi-family homes into shared residences with the twin benefits of privacy and community. The hard part for the company? Finding the right properties. It needs to be the right size, in the right zip codes, with the right...countertops. Invisible found a scalable way to source these properties, ultimately empowering the team to move into new markets.
Only a sliver of the real estate market fits the housing company's needs—their business collapses if they don’t beat competitors to market. Before Invisible, they used a mix of technology and BPOs to find 2,000 leads a week across various markets; but technology and labor weren’t made to work together and account executives absorbed the cost in the form of 2 hours / day.
Today, they find more than 10,000 leads a month in more than 25 markets, taking just 30 minutes of time from account executives. Cost savings are a projected $21,000, not including 1,600 hours of time now better spent. Building on the success of our initial partnership, Invisible now runs 6 other additional sales and marketing workflows and is empowering the company to expand to new markets.
So, how does Invisible find quality leads more efficiently than other vendors? It's the way we execute processes with a thoughtful combination of people and technology.
For this client, the problem was that the major thing they needed to do was build a huge list of properties and narrow it based on a mix of quantitative data, like zip code, and qualitative data, like countertop beauty. Algorithms are more efficient at vetting for zip codes, but people are better at making decisions about countertops. Other vendors didn't see the problem this way and—even if they had—they didn't have the ability to design workflows with a thoughtful distribution of work between people and machines.
Here's how Invisible split up work:
The workflows Invisible runs are critical to the business: we ensure the company can find a rare supply of the only housing stock they can sell within their business model. Not only that, the client values that working with us isn't merely 'transactional.' They've said: "We appreciate the level of communication we've had and how this has felt like more of a partnership." Invisible's partnership ensures our client can find these leads fast, beat competitors to market, and ultimately scale to new markets. They've opened 3 new cities and now run 10 sales and marketing workflows with Invisible.
How one company goes from an industry specific pilot to outsourcing the load across every department.