The consumer tech company needed a partner capable of helping them acquire market share in Latin Amercia to launch new lines of markets and establish their hold of the market. They knew exactly what they needed. We knew how to build processes that expertly leverage people & tech.
To support their growth and remain competitive in their industry, they had to outsource major chunks of their operations to BPOs. However, their current vendors cannot provide restaurant contact data at the fidelity and rate they require to maintain their growth, leading to their CAC increasing with growth.
The delivery company uses Invisible as the single partner to support their launch into new markets. Previously, they had spun up a BPO for each market they were launching in due to scalability issues. However, because Invisible can centralize best practices and each market requires the same set of processes, they use us to leverage the end-to-end tech-labor solution Invisible has built to take down markets faster. Additionally, Invisible is scoping ways to correct partner data in their app to improve customer UX and merchant retention.
Invisible built a turnkey lead generation system that allowed the company to 10x lead volume over the course of 5 weeks with a process cost competitive with their existing LATAM BPOs.
Invisible was able to achieve a ~40% conversion rate on leads, a ~3x increase over the 11% conversion rate from their existing vendors. Onboarding times for new markets came down to 1 week from 2-3 weeks with previous vendors. Invisible is on track to bring down time to take-on new markets from 1 week to 3 days. As a result, the delivery company can onboard restaurants at a similar CAC, allowing them to grow faster and more efficiently.
Our core capabilities, always the same, can be combined into unique process stacks that create endlessly unique solutions for our customers. While our processes are standardized, no client’s use of Invisible is the same.Why Worksharing?
In the chart above, you can see the birth of a customer support function at the top. You can also see lead generation for their dental practice pause and then start again.